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Founded by Lulama Mali, RoundSquare was born out of a desire to bridge the gap in the music industry, providing a haven for artists at all stages of their careers.

We strive to be a beacon of support and guidance in an industry that is often uncertain and complex. We recognize that each artist’s journey is unique, and our mission is to offer tailor-made services that meet their individual needs. Whether you’re a seasoned professional looking to take your career to new heights or an emerging talent seeking guidance as you navigate the industry landscape, RoundSquare is here to help you realize your full potential.

At RoundSquare, we believe in fostering meaningful connections and nurturing talent. Our team of experienced professionals is committed to providing personalized support every step of the way. From artist management and consultancy services to strategic planning and career development, we offer comprehensive solutions to empower artists and elevate their careers.

RoundSquare – for the misfits!


Lulama Mali, Founder & CEO of RoundSquare Management, is a retired photographer turned cultural activist and archivist. With over 15 years of experience in the music industry, Lulama began her career as an artist manager, A&R, and label manager in Gugulethu, Cape Town.

Passionate about discovering and nurturing new talent, especially female artists, Lulama dedicates herself to connecting independent artists with resources and helping them realize their creative visions. Her commitment to empowering women in the music industry is evident through her role as a founding member and deputy chairperson of Women in Music SA (WIM SA).

Lulama’s work extends beyond RoundSquare Management as she actively advocates for gender equality and representation in the music world. Her expertise and dedication have made her a respected figure in the industry, and she continues to make significant contributions to the advancement of music and the empowerment of artists.

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